Brand Your School With [its own] Stories

Brand Your School With [its own] Stories takes the simple premise of story sharing — a staple of human connection — and applies it to the creation of important engagement between our schools and the communities they serve. The importance of community support for our schools and students cannot be overemphasized, and the mistake we make by relegating our engagement efforts to social media and other digital outreach alone is one of critical dimension. Just 1-in-5 American households have school aged children. This means that schools are often missing the other 80% of their audience.