The unified support of our public schools depends upon reaching every taxpayer with positive messages of students’ success.
 
Brand Your School With Its Own Stories defines this challenge and presents a remarkably clear resolution that has been hiding in plain view. Spoiler alert: The solution to our troubled education narrative lies in our own positive narrative—our stories. This book is an indispensable, whiff of coffee wake-up call for the age of the superintendent-community communicator. Its lessons in reclaiming trust and engaging community is for educational leaders everywhere who have lost their school’s positive narrative in the white noise of the public square or have seen it sliced, diced, and mercilessly co-opted across social media.